design + build + execute
Post Cereal wanted to delight and engage the mind of the child (and the grown-up child) as they rolled out three new varieties of cereal in 2018. Advantage Solutions brought the creative to The Roark Group and we brought the Post Cereal Materializer to life. With buttons and joysticks reminiscent of the 1980’s (which is sure to evoke nostalgia in the GenX & millennial parent), spinning siren style lights, and multicolored bubble tanks, the Cereal Materializer is the perfect “machine” to convert a fun Retailtainment experience in to a box of cereal in the tiny shopper’s cart.